Costume

 When deciding my costumes i chose to look towards inde style. This was because it's more (in fashion) and has a set clothing and style to it. Unlike  townie fashion which covers a broad area of styles. Another reason behind this is due to high-street shops often sell this type of fashion due to it's popularity 

Examples:
http://www.riverisland.com/men

http://www.topman.com



Location importance

 My music video is being split between multiple locations because of this. I created different costumes for the performance aspect and narrative alongside. Although towards the end of the video the two half's come together and theres a lot of closeups of the artist. i decided the costume most reflective of my target audience. The first image is my performance clothing and the styles following are my choses for the small flashbacks throughout.

 

 

Rejected costume ideas.
When choosing my costume there was also a lot of rejected clothing sets this is due to the importance of the costume in displaying character throughout.